If chapter titles like “Sans Serif as the expression of our age” interest you, this book is for you.

Penned and compiled by Brockmann himself, it is a cross between his History of Visual Communication book and the monograph Pioneer of Swiss Graphic design. He organizes his work and notable works of others into categories, and then writes short design theories (ie Uniformity in Advertising), based on the groupings.

This book does double duty also as a classic Swiss visual look book with hundreds of images, layouts, logo examples, and more, all placed in Brockmann’s impeccable grid design. 200 pages, 1 chapter in color.