Do typefaces really matter?

Written by . Filed under Film, Helvetica, News, Opinion. Tagged . Bookmark the Permalink. Both comments and trackbacks are currently closed.

The BBC has just posted an interesting, and somewhat humorous, article regarding type. One part which made me smile read:

“When Avatar, the biggest grossing movie of all time was released, one section of the audience was immediately outraged. Graphic designers hated it. Why? They didn’t like the font that director James Cameron had chosen for the subtitles.”

Worth a read to see Gatwick Airport’s new logo. I prefer the old one.